Wednesday, 31 October 2012

SRK, Salman are massy & classy: Raj Nayak

Since its inception in 2008, Colors channel has provided path breaking and though provoking content. With a myriad of shows across fiction and non- fiction, there's one person to thank for that- Raj Nayak, CEO (Colors).

With an expertise in TV ad sales, this 48 year old CEO has revolutionized the way audiences perceive content. Says Raj, "We are targeting the masses. There's a lot of classiness in our shows. We'd think of a Salman Khan or Shahrukh Khan as the face of our channel because they represent mass with class".

As the no.2 GEC across the nation, Colors has a wide reach with 150 million people in 162 countries glued to the channel. "We identify what content is on channel because people expect different kinds of things from us. We never stick to doing only one thing. Even in fiction for example, we have one show like Madhubala and one like Balika Vadhu. We have variety and we experiment with new formats. We have awards and then we have progressive shows like Bigg Boss and Khatron Ke Khiladi".

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